Saw this commercial on TV yesterday, on NBC:
Note that there are two "progressions" at play here: the girl's eventual maturing into adulthood paralleled with the book's eventual "maturing" into the e-reader (Nook). The transition from book to nook, though, occurs abruptly: we are expected to take it at face value ("of course I'll read a nook at the beach after reading Pride and Prejudice in the library!"). Also, the commercial uses the girl’s (and viewers’) sense of “nostalgia” for the book to “seduce you” into the Nook—(the witch opens the treasure cove to reveal to Hansel and Gretel a beautiful Nook, and Hansel and Gretel step into the cove, without realizing that it is an oven…).
I have yet to do further thinking on this subject, but suffice to say, I think there is more at play here than mere ad rhetoric. Any comments?
I think it's interesting the loyalty factor that they are going for when trying to sell the Nook. Continue growing with the book store we "grew up with," just as the girl in the commercial did.
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